How people quit or reduce drinking: Setting goals

We’ve been around for a little while now, and we wanted to start sharing some of what we’re learning from our community of members with you. Of course, we won’t share anything specific to any person or small group - just overall averages and percentages. But we think even this high-level info can be helpful to get a sense for what people do when they set out to quit or cut back on drinking.

Let’s start with setting goals. What does that look like?

Here are just a few things we’ve learned about the goals people set in Drinker’s Helper:

  1. People seek help with just cutting back on drinking, not just staying sober. Only 25% of those using Drinker’s Helper have set weekly drinking goals of 0. It’s often overlooked that people who are cutting back on drinking (not just those who are quitting) still want encouragement, advice, and support. It’s tougher than you might think!

  2. People will generally set a reasonable drinking limit, if you advise them as to what that is. We’ve seen less than 5% of our members set daily drinking limits higher than those recommended by the NIAA, and less than 6% set higher weekly drinking limits. It’s encouraging that given the right information, people will make good choices!

  3. People like to start out with a pledge. Fully half of our members set a pledge on their first day using the app. A pledge is a promise to stay sober for a certain number of days. Making a formal pledge can help to strengthen commitment to change, and staying sober can help a person see what life without alcohol is like, and understand their own level of addiction to it.

  4. People are generally able to stick with their goals. We were delighted to find that 78% of our members who checked in were within their drinking limits. Obviously, for those who don’t check in, we have no way of knowing how they’re doing. But it’s encouraging to see that something - the tracking, the goal-setting, the group, the commitment - appears to be working for them.

We’ll keep coming back to you with more insight on what we’re learning in the Drinker’s Helper app. For now, if you are interested but haven’t explored the app yet, please do check it out! We help people quit or cut back on drinking with a combination of drink and urge tracking, insights, a personalized support group, and our library of exercises.